5 things your website designer won’t mention…
If you are considering building a new website for your business and you are just relying on a website designer, I can warn you now that it could be anything but plain sailing. Websites have really...
View ArticleIn marketing, people talk a lot about branding
In marketing, people talk a lot about branding. It’s a funny thing, branding, because whilst there is usually lots of physical evidence of a brand, it’s also a very intangible thing and your brand can...
View ArticleAre you afraid to speak to your customers – after the work is done?
It was the perfect time of year to have a new gas fired central heating system installed. Our old heaters were inefficient and costly, what’s more not very green – which is bad given my blogging...
View ArticleHow to get those all important email addresses from your Linkedin account
Linkedin is changing so often that the last video that I produced on this topic is now out of date, so here is an updated version for you. If you want to email everyone on Linkedin, then the actual...
View ArticleDoes Your Website Have These Five Key Ingredients?
In my opinion, a website should be a marketing tool now-a-days, not just a place where people can find out information about your company, but it should be a resource for potential customers, clients...
View ArticleHow Smart Is Your Recruitment Agency’s Marketing Strategy?
Everyone knows that marketing is a key component of any business. But it’s totally amazing and a little bit scary how many recruitment agencies don’t seem to have an actual marketing strategy beyond...
View ArticleTo boldly go ……
We are currently experimenting with an audio version of each blog as well. Let me know what you think in the comments below. Go on, admit it, I know you all finished the sentence. Good old Star Trek....
View ArticleThis is a great way to receive testimonials
I rarely use my blog to blow my own trumpet, as I am a firm believer that a blog should really be used as an educational channel. But today I am writing to showcase a testimonial that I received...
View ArticleAre You Likeable?
Vicky Boulton, Marketing Consultant for Fuel, talks about the importance of being liked by your customers in order to achieve on-going business success. It doesn’t matter how great your product or...
View ArticleDon’t Take That Tone With Me!
When marketing your product or service, tone of voice is one of our biggest brand-building weapons. But what is tone of voice? I like to tell people that it’s the language we use, the way we construct...
View ArticleTop Tips To Transform Your LinkedIn Profile Into A Ninja Marketing Tool
Some people wrongly assume that LinkedIn is just for recruiters. Yes, it is an incredible recruitment tool, but it is also a fabulous tool for other industries as well. I was surprised to read a recent...
View ArticleFive Tips For Designing Your Business Brand
There is a lot of confusion when it comes to the word “brand”. We think it simply refers to a company name, tagline, and logo. But a... Continue Reading... The post Five Tips For Designing Your...
View ArticleUp Close And Personal.
Each day emails ping into my inbox inviting me to exhibit at some trade show or other. In today’s electronic age, do physical trade shows still merit... Continue Reading... The post Up Close And...
View ArticleHow To Hone Your Customer Service Skills
Vicky Boulton, Marketing Consultant for Fuel, talks about the importance of having good customer service skills in your business. Many organisations assume that their main marketing goal is to woo new...
View ArticleIs There A Solution To The Overuse Of ‘Solutions’?
It’s time for me to put together another blog article for Green Umbrella. I’ve just thought of something and said to myself, “Oh yes!” … and now I’m thinking, “Shall I?” “Shall I?” What the heck! I’m...
View ArticleYou Like Me – And Maybe Your Friends Will Too!
When you want a plumber, or a car mechanic, or a builder, you probably feel most comfortable using someone that a trusted contact has recommended. It’s the same in your business. You’ll be far more...
View ArticleAvoid The Six Most Common Mistakes That Prevent Successful Sales
My name is Jackie Jarvis, and I am the author of Quick Wins in sales and marketing. I am a business owner, (Director of Heart of Business), business development mentor, and Sales Expert. My blog today...
View ArticleDo All Businesses Need An SEO Campaign To Succeed Online?
https://s3-eu-west-1.amazonaws.com/gupodcast/Green+umbrella+seo+business+.wav The age old question regarding whether your business needs SEO or not will probably never go away. Many businesses are...
View ArticleI’m Sorry, I’m Too Busy… Being Busy
‘Hi Katie, how are you?’ ‘Busy.’ I’ve made a deal with myself. I’m not going to reply to that question with the answer ‘busy’ anymore. Busy. Define busy in 2015 I’m a mum, I go to work, I run a...
View ArticleIs Your Backend Broken?
https://s3-eu-west-1.amazonaws.com/gupodcast/Is+Your+Backend+Broken.m4a How much money is your business losing because your backend isn’t working properly? So what’s a ‘backend’? It’s the email...
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